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AEG is founded in Berlin by Emil Rathenau. It all starts with a few patents which Emil had bought from the American inventor Thomas Edison. The first product produced under the AEG brand is electric light bulbs. AEG introduces the first transportable drilling machine. Peter Behrens is appointed Artistic Consultant at AEG and becomes the world’s first industrial designer. AEG expands into identification systems such as transponders for tracking goods or animal identification. AEG launches its first outdoor applications for LCD information systems used at many railways stations, airports, and on buses. However, AEG had utilized LCD technology as early as 1970. Over 123 years of inspiration are behind us. The next 125 are just beginning!